Halfway between urban art and conceptual art, Rero questions on the one hand the context of art, on the other the codes of image and intellectual property through an acronym that appears regularly in his works: WYSIWYG — What You See Is What You Get.

Misappropriation and self-censorship — he crosses out his messages with a thick black line — are the key words of his research on the negation of the image. Strongly imbued with philosophy and sociology, he never ceases to question the codes of our society, particularly around the notions of consumption and obsolescence, without ever judging but by inviting the viewer to do so.

The artist questions the limits of the intimate with what we make public, voluntarily or involuntarily, consciously or unconsciously, especially on the Internet. Through a radical construction, where everything must be shown and nothing must be hidden, Rero determines the limit between the inside and the outside.

Born in 1983, Rero has presented his works in numerous public institutions such as the Centre Georges Pompidou, Le Musée en Herbe, the Musée de la Poste, Confluences in Paris and the Antje Øklesund in Berlin.

More recently, his work has benefited from numerous exhibitions in Paris, Angers, Arles and Saint-Rémy de Provence, Epinal, Los Angeles, New York, Miami, Cologne and Basel.