Halfway between urban art and conceptual art, Rero questions the context of art on the one hand, and the codes of image and intellectual property on the other, through an acronym that appears regularly in his works: WYSIWYG – What You See Is What You Get.
Hijacking and self-censorship – he crosses out his messages with a thick black line – are the key words of his research on the negation of the image. Strongly impregnated with philosophy and sociology, he never stops questioning the codes of our society, in particular around the notions of consumption and obsolescence, without ever judging but by proposing to the viewer to do it.
The artist questions the limits of intimacy with what we make public, voluntarily or involuntarily, consciously or unconsciously, especially on the Internet. Through a radical construction, where everything must be shown and nothing must be hidden, Rero determines the limit between the inside and the outside.
Born in 1983, Rero has presented his work in numerous public institutions such as the Centre Georges Pompidou, Le Musée en Herbe, the Musée de la Poste, Confluences in Paris and the Antje Øklesund in Berlin.
More recently, his work has been shown in numerous exhibitions in Paris, Angers, Arles and Saint-Rémy de Provence, Epinal, Los Angeles, New York, Miami, Cologne and Basel.
