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Since the beginning of the 20th century, a period of standardization of consumer goods, artists have been inspired by mass-market products to make their creations.
Thus the objects sublimated by Warhol became iconic art works. Changing the codes, stopping the dominant images in force, brands multiply the creation borrowings from painters, visual artists or photographers.
Brands must innovate, continually create to stand out from the crowd, surprise by giving an original character to their products, demonstrate their ability to renew and commit themselves, make their customers discover new worlds and finally surprise more and more consumers to create desire. We support brands to create artistic collaborations with them that bring value in relation to their image. We supervise the entire creative process, from the relationship with the artist to production.
* Creation of artistic territory for commercial operations * Product design * Realization of a co-branded object * Creation of unique works around the brand